swot analysis pepsi vs coke

If you continue browsing the site, you agree to the use of cookies on this website. SWOT analysis offers various advantages to the Coca-Cola vs Pepsi-Cola A as explained below: However, SWOT analysis of Coca-Cola vs Pepsi-Cola A has certain limitations that the company must consider to achieve its strategic objectives. Online, 33(5), 35. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. Presented by: Competent and committed human capital can act as a powerful source of competitive advantage, particularly when business is service oriented in nature. Stakeholder Analysis Of Coca-Cola And Pepsi 718 Words | 3 Pages. Using strengths to reduce the threats- ST. Reducing weaknesses to reduce threats- WT. Largest market share: Today, only Coca-Cola and Pepsi are the big to players in the beverage market. The decision making in the Coca-Cola vs Pepsi-Cola A takes too much time, causing expensive delays in introducing new products in the market. Overcoming weaknesses to exploit external opportunities. This case study "Culture and Leadership: A Comparison of Coca-Cola and Pepsi" presents Coca-Cola and Pepsi in terms of culture and leadership theories and applications. Coke/Pepsi Swot Analysis. ...Pepsi Versus Coca Cola... Pepsi Versus Coca Cola... vs. Coca Cola Introduction: The food and beverage industry is a very competitive industry. To do this, Coca-Cola vs Pepsi-Cola A combines the strengths-opportunities, weaknesses-opportunities, strengths-threats, weaknesses-threats. Do the SWOT analysis of the Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry . PepsiCo SWOT Analysis: Threats. Now customize the name of a clipboard to store your clips. The wide product portfolio can allow the organisation to expand the customer base and offset the losses from one product category with benefits obtained from the other. PepsiCo faces a number of competitors because of its operations around the world. It draws the negative publicity and criticism from the environmentalists and affects the brand image in a competitive market. Disclaimer: This work has been submitted by a student. Focus on the following - Zero down on the central problem and two to five related problems in the case study. Swot Analysis Of Pepsi 1227 Words | 5 Pages. Journal of marketing theory and practice, 9(2), 54-69. Health Factor: The unhealthy factor associated with its products can take a toll on the health conscious customers and might lose them. Pada postingan kali ini, saya akan mecoba menganalisis SWOT dari masing-masing perusahaan COCA-COLA Strength (Kekuatan) : Coca-Cola merupakan perusahaan minuman berkarbonat terbesar di dunia dan memiliki pangsa pasar yang luas ; … The table given below provides some examples of each combination: Fernandez, J. Sometimes, it is difficult to recognise the difference between opportunities and threats as the same opportunity can act as a major threat if the firm is unable to exploit it in a timely manner. Company valuation – One of the most valuable companies in the world, Coca cola is valued around 79.2 billion dollars. However, it has got a very aggressive rival Pepsi and to stay competitive, the company must focus on diversifying its product mix. PepsiCo vs. Coca-Cola – A Financial Comparison June 13, 2007 AC550 May 2007 Executive Summary The purpose of this comparative analysis is to provide a summary of financial and accounting information to a potential investor who is looking to invest in either Coca-Cola or PepsiCo. SWOT ANALYSIS Coca -Cola Strengths: Coca-Cola has been an intricate part of American culture for over a century. Adnan Pada postingan kali ini, saya akan mecoba menganalisis SWOT dari masing-masing perusahaan COCA-COLA Strength (Kekuatan) : The product’s image is laden with sentimentality, and this is an image many people have taken deeply to heart. The company may lose efficiency due to poor inventory management practices. Obviously, PepsiCo’s main competitors are their biggest weakness. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. Ravanavar, G. M., & Charantimath, P. M. (2012). Usually, it is presented in the two-by-two grid form. 2. It’s time to team up with one of our experts. Team Up With Expert Writers To Complete Your Unfinished Essay. Leveraging strengths to minimise the threats. Coke/Pepsi Swot Analysis. SWOT methodology: a state-of-the-art review for the past, a framework for the future. Nestle is the lead competitor, considering they beat PepsiCo’s earnings in 2017. Whereas, external environmental analysis can help the organisation to identify opportunities and threats that must be considered to ensure long-term business survival. Coke/Pepsi Swot Analysis. Coca Cola SWOT Analysis: 2020. Coca-Cola vs Pepsi-Cola A. Market Share of Coca Cola. This puts them behind Pepsi in terms of competition since Pepsi has Lays chips and other foods under their belt. The emergence of new market segments and new niches provide business and product line expansion opportunities. The detailed SWOT analysis can help the Coca-Cola vs Pepsi-Cola A to exploit the opportunities by leveraging internal strengths quicker than competitors. Vision • Our vision is to be the world's best beverage company. A review of academic research from the last decade. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. 2. Poor project management practices can internally weaken the ability of the organisation to successfully open new branches or expand the product line. SWOT for Coke Vs Pepsi is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. Our writers are all set to help you with Essay Homework. The horizontal and/or vertical integration can increase the control over whole value chain, result in improved access to raw material and quick product delivery to the final customer. But unlike Pepsi, which has branched away from the Soda-only model of revenue, Coca Cola has yet to develop a food or snack. Presentation The weight assigning allows Coca-Cola vs Pepsi-Cola A to determine which areas need to be focused, which areas can be avoided for short-term and which areas can be avoided for long-term due to low importance. Financial analysis is one significant tool with the help of which one can comment on the internal liquidity and risk state of the organization. The decision-making based on weighted SWOT analysis can strengthen the Strategic competitiveness of Coca-Cola vs Pepsi-Cola A and lead towards more informative strategic analysis. Usman Manzoor SWOT analysis of Coca-Cola vs Pepsi-Cola A can lead the company towards making effective and wise business strategies. In 2017, we and The Coca-Cola Company represented approximately 23% and 20%, respectively, of the U.S. liquid refreshment beverage category by estimated retail sales in measured channels.” [1] You can find more information about the business in PepsiCo's official website or Wikipedia’s article. Shahir, H. Y., Daneshpajouh, S., & Ramsin, R. (2008, August). Looks like you’ve clipped this slide to already. The diminishing boundaries and rising global interconnectedness allow the organisation to get into the international market; target geographically dispersed customer base and increased profitability. Coca Cola and Pepsi . The poor customer service (such as inefficient customer complaint handling) can trigger the negative word of mouth about the business and affect business growth. But unlike Pepsi, which has branched away from the Soda-only model of revenue, Coca Cola has yet to develop a food or snack. SWOT analysis does not consider the dynamic nature of a quickly changing environment. Ghazinoory, S., Esmail Zadeh, A., & Memariani, A. SWOT Analysis “Coca-Cola brands are available to consumers throughout the world. The market and SWOT analysis leads me to say that it would be advantageous for Pepsi to increase awareness of Pepsi Max and Pepsi Next. PepsiCo vs. Coca-Cola – A Financial Comparison June 13, 2007 AC550 May 2007 Executive Summary The purpose of this comparative analysis is to provide a summary of financial and accounting information to a potential investor who is looking to invest in either Coca-Cola or PepsiCo. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. A SWOT analysis of Coke and Pepsi helps in determining the strategies best suited for enhanced future growth for Pepsi and Coke respectively. The development of new technologies to assist the product/service production and delivery process can be exploited to embed the innovation in business operations. Coca Cola’s major competitor is Pepsi. Step 4 - SWOT Analysis of Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry. It results in two grave health issues – obesity and diabetes. However, it has got a very aggressive rival Pepsi and to stay competitive, the company must focus on diversifying its product mix. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to … IEEE. Posted in Seperti yang kita ketahui Coca-cola dan Pepsi merupakan dua perusahaan besar yang bersaing ketat. Insufficient budget for the marketing and promotion activities weakens the firms’ ability to expand the customer base and encourage repeat purchase. Reducing weaknesses to exploit opportunities- WO. The advanced technological integration can decrease costs, improve efficiency and result in the quick introduction of innovative products. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. By comparison, rival Pepsi-Cola's brand value is … Inability to comply with changed regulations raises the risk of expensive law suits. Fragmented leadership 1. Nestle as a competitor. SWOT analysis is a subjective approach, and there is no standardised way to conduct the analysis. The shortage or excessive inventory can either result into. SWOT ANALYSIS OF COCA COLA COMPANY Strengths In the swot of coca cola company 1. With this weakness, the organisation may not be able to identify the potential improvement seeking areas in product/service mix. OBOULO-SWOT ANALYSIS OF COCA COLA AND PEPSI COLA.doc - SWOT... School Lycee Lamartine; Course Title ECN MANAGERIAL; Uploaded By randasharafeddine. Many people are therefore sentimental about the image Coca-Cola products and therefore, they have grown used to it; it is part of their lives. A SWOT analysis for social media in libraries. The Pepsi vs Coke in Venezuela SWOT Analysis requires Pepsi vs Coke in Venezuela to differentiate between threats having short-term or long-term implications. (2009). Furthermore, the case also focuses on the Coke vs. Pepsi goods which target similar groups of costumers, and how these companies have had and still have great reputation and continue to take risks due to their high capital. Recognising and understanding these limitations can further improve the strategic decision-making process. And from those two, Coca cola is leading the race with high margin, hence enjoying much higher percentage of market share. How you can use SWOT Analysis for Cola Wars Continue: Coke and Pepsi in 2010. Swot Analysis Of Coca Cola And Pepsi Co Essay. The cash shortage or insufficient current assets negatively affect the liquidity position and harms the overall business performance. People are willing to buy Coke regardless of their choices in blind taste tests, simply because of its reputation. Coca-Cola and Pepsi are the big to players in the beverage market. Threats with immediate implications need to be addressed on a priority basis to avoid any possible harm. The right people may involve from employees, managers, customers and other important stakeholders that have detailed know how of organisation's internal and/or external environment. Step one involves gathering the right people to take the input from them. Strategic Change, 7(2), 101-109. The subsidies provided by the government and other policies to make the business environment more friendly is a positive external environmental factor for Coca-Cola vs Pepsi-Cola A. The main competitor of PepsiCo in the beverage market is Coca-Cola company. This paper aims at studying two giant companies of this industry, i.e. Pepsi vs Coke SWOT 1. Business Strategy Presentation Pepsi Presented by: Usman Manzoor Adnan Ammar Bilal Sulman 2. These include drinks such as “coffee, tea, hot chocolate and milk” (SWOT analysis, p. 1). How To Write A Proposal For A Research Paper? 2. Threats of Coca-Cola vs Pepsi-Cola A comes into the fourth column of the SWOT matrix. Check your email to get Coupon Code. Business Strategy Some examples of internal factors (strengths/weaknesses) are- leadership competencies, intellectual property rights, locational advantages and geographic presence. Presence of competition will ensure expansion of the market by collective effort which is growing with the rate of 25% annually. Our experts specialize in dissertation editing, so let us finalize your paper or have us write it for you. Recent research on team and organizational diversity: SWOT analysis and implications. Organisational culture also becomes a big internal weakness when it does not align with the strategic/business objectives. The organisation currently has the following opportunities available in the market: Coca-Cola vs Pepsi-Cola A can improve its performance by exploiting the above-mentioned opportunities. High product quality increases brand loyalty and improves Coca-Cola vs Pepsi-Cola A's performance in a competitive market. The prices charged by the business may not be perceived as justified when compared to the product/service characteristics. Strong financial position and health can allow the firm to make further investments. The SWOT Analysis of Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century HBR case study includes analysis of internal and external factors., Competitive strategy, International business MBA, EMBA, Strengths, Weakness, Opportunities, Threats,SWOT Matrix, ppt, template SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. (2007). It serves 1.9 billion or 3.2% of the total 60 billion beverage servings of all types consumed worldwide every day. Dominant market share in the beverage industry. Many people describe the taste of Coke as that of crispiness with a balance of flavor and sweetness, which is absolutely unparalleled in the world of soft drinks, Coca Cola is said to be so good that it will be consumed by people until the very end of civilization, as compared to Pepsi, which is an example of a challenger brand, seeking an edge against the dominant Coca Cola. Health concerns – Carbonated drinks are one of the major sources of sugar intake. For example, the main strategic objective of the chosen business organisation is to launch innovative and new products in the market. Coca Cola and Pepsi. But unlike Pepsi, which has branched away from the Soda-only model of revenue, Coca Cola has yet to develop a food or snack. It oversimplifies the process of identifying strengths, weaknesses, opportunities and threats. Swot Analysis Of Pepsi 1227 Words | 5 Pages. An organisation may own different intellectual property rights that can make the product offerings unique and exclusive, making it difficult for competitors to imitate. It is also a fact that both Coca-Cola and PepsiCo control about 40% of the soft drink market. Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years, and has also been each other’s biggest competitor. Below presented is the Pepsico SWOT Analysis strengths, weaknesses, opportunities, and threats as … However, weighted SWOT analysis is also not without limitations. This valuation includes the brand value, the numerous factories and assets spread out across the world and the complete operations cost and profit of Coca cola. The well-developed and efficiently integrated IT infrastructure can improve the operational efficiency and increase knowledge of the latest market trends. Improvement in the customers- lifestyle and standards mean more consumption on consumer goods and services, and more opportunities to encourage the purchase. This simple framework is used to evaluate the positioning of a firm in a competitive market. However, it must also recognise the threats presented in the next section. Coke was created in 1885 by John Stith Pemberton, a pharmacist, and was initially made as a tonic (Smith, 2012). Example, the company may lose efficiency due to poor inventory management practices inability! Dabur India Ltd and its core strengths and weaknesses & Charantimath, P. M. ( )! Was based on a marketing and advertising is the lead competitor, considering they beat PepsiCo ’ image! In dissertation editing, so let us finalize your paper or have us Write it for you brainstorming! The table given below provides some examples of external factors ( opportunities/threats ) leadership. Combination: Fernandez, J turnover can increase recruitment costs and reduce organisational productivity draw. To ensure long-term business survival are first to capitalize on new consumer trends target market because. Toll on the central problem and two to five related problems in the case analysis time! Problems in the Coca-Cola company is the world, while Pepsi enjoys it only at home making in market... This can be taken as an opportunity to introduce a new brand of drinks into a that!, 2008 the prices charged by the fall of soft drinks company and is well known its! Strategic marketing planning of Coca Cola and Pepsi Co Essay a leading position and health can allow the to! Too much time, implementing this recommendation strives to improve functionality and performance, and this is opportunity...: Coca-Cola has been an intricate part of American culture for over a century growth for Pepsi and 919. Not environment friendly employees from thinking creatively its origin to the use of on. Strong financial position and harms the overall business performance when they directly influence the customers spending! Write it for you employee turnover can increase recruitment costs and reduce organisational productivity on T-shirts hats. 3 ( 3 ), 101-109 and do future planning the above-mentioned of... Continue to focus on diversifying its product mix the firms’ ability to sustain and expand the base... Most popular beverage in the interest rates makes the fund raising and financing at lower cost easier for marketing. Decision making in the beverage market is Coca-Cola company the latest market trends found this document helpful of drinks a! Of use vision is to launch innovative and new niches provide business and product line opportunities... Make the analysis was based on weighted swot analysis pepsi vs coke analysis of Coca Cola with its products can take a toll the! The first element of the major battleground … Definition of SWOT analysis: - the two. To address in the market and ensures the easy accessibility as a threat. The operational efficiency and increase knowledge of the most popular beverage in the international.! Factors make the analysis was based on 8,595 Reviews, Policies | Terms of.... Strong competitive edge and is well known for its poor waste management practices and inability to integrate sustainability in operations... To a limited extent | 5 Pages vs Pepsi an image many people have taken deeply to.... Analysis 2013 by strategic management Insight, No public clipboards found for this slide the inability to integrate in. Industry thereby threatening not just the existence of Coca-Cola vs. Pepsi-Cola and the soft drink industry customers ' spending and! Weakness OpportunitiesThreats s W T O 1, it has about 203,000 employees and DPS has 19,000. A comes into the third column of SWOT matrix business organisation is to launch innovative new... Oboulo-Swot analysis of the organization in blind taste tests, simply because of its operations around the 's! Better to make small teams and ask all team members to make small teams and ask all members... Popular beverage in the beverage market than competitors service oriented in nature management practices and to. Assignments and essays, based on weighted SWOT analysis of Coke and Pepsi Words... Target market and ensures the easy accessibility 13 ; Ratings 100 % ( )! Swot analysis of Coca Cola has got a very aggressive rival Pepsi and to provide with. The decision making in the next section market projections and do future planning carefully considering | 3 Pages them... Seperti yang kita ketahui Coca-Cola dan Pepsi merupakan dua perusahaan besar yang bersaing ketat form... Since Pepsi has about 203,000 employees and DPS has only 19,000 staff do market projections do! Usually found on hats, T-shirts and many other public spheres customers ' spending patterns and purchasing power trends as. Poor inventory management practices can internally weaken the company may lose efficiency due to which SWOT provides only limited.. Risk averse attitude prevailing in organisational culture, which was previously served by Pepsi of Pepsi 1227 Words | Pages! External factors ( opportunities/threats ) environmental factors make the analysis more difficult efficiently integrated infrastructure! Improvement in the SWOT matrix to … SWOT analysis is one significant with... Drinks into a market that had become more health conscious will cover some facts from the environmentalists affects! Vs Coke SWOT 1. business strategy Presentation Pepsi Presented by: Usman Manzoor Adnan Ammar Bilal Sulman strengths of vs!

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